The Mobile Ads AI engine generates ad creative (copy and design direction) based on your brand inputs and campaign objective. This module covers how to configure the creative engine.
Mobile Ads → Campaign → Creative Settings. Set: number of variations to generate (3–10), variation aggressiveness (minor tweaks vs. completely different angles), refresh cadence (when to generate new creative based on fatigue signals).
Creative fatigue is the #1 cause of declining ad performance. The AI monitors click-through rate decay and automatically generates fresh creative when fatigue is detected. Set a fatigue threshold at Mobile Ads → Settings → Fatigue Threshold.